01 | May | 2014 | The style Viking

New Look Menswear AW14 collection.

Hello again friends

So once again I find myself fortunate to have been invited to yet another New Look press event.
This time is was all about their new AW14 collection.

As per usual whilst down in London I took the opportunity to go to Murdock of London for a nice beard trim!
The event started at 12pm and was running until 8pm, so even with the added joy that yet another tube strike brought, I was sure that I would be able to hit the shops, and still head over to the event with plenty of time to see everything.

Carnaby Street was once the centre of British fashion…
Among the British heritage brands like Ben Sherman, Fred Perry, Dr Martens and Lyle & Scot you will also find super brands like The Kooples, Evisu, True Religion and more…
Back in the 60’s though it was a different matter, instead of the big monopoly brands, you would’ve had one off little boutiques selling the latest in ‘mod clothing’ that every respecting guy in the swinging 60’s needed to be seen in.

It hasn’t lost it’s identity or it’s appeal though, you just need to venture off the beaten track a little and see that the new breed of British ‘street wear’ brands are moving in.

Abandon Ship and Drop Dead Clothing offer great graphic print products, accessories, and quirky pieces that you won’t find in the high street giants.
Then at one end you have one of the most iconic buildings in London…Liberty’s of London

At the event then…

I have to say that, I walked in to New Look’s press room and almost had to pinch myself!
Not only did the press room look like a high end boutique, they had one of
London’s premier DJ’s playing some incredible tunes (Joy Division , Stone Roses and pretty much the rest of my iTunes playlist!) but, and this is the best bit…the product looked absolutely amazing!

New Look menswear have been on a journey…two years ago,it’s fair to say that their range was a bit uninspiring, pretty basic and not at the pinnacle of fashion.

Back to now…

I can’t really put in to words how far they have come, how good their product is and what their new buyers have brought to the table.
Instead there follows a lot of pictures of their new collection.
I challenge you not to like anything, not to look at it and think “Is that really New Look?”
I was truly in awe of it all, seriously I could’ve blown thousands!

You can see influences from Tiger of Sweden, the Kooples, Prada, Grenson, Christian Laboutin…to name but a few!

Enjoy

some seriously good footwear coming your way!
Everything from the exceptional Double Monk strap shoes, to the sumptuous leather oxfords with the contrast lining, there really is something for every man

Accessories…they’ve got it covered!
Favourite pieces here were the waxed hold alls, the ‘Kooples-esque’ black tote, and even moustache wax!!

It’s only Rock ‘n’ Roll, but I like it!…ok maybe it’s a bit more grunge inspired, but the product here was amazing, a very well put together look

A bit of Sports Lux, and some of the brilliant digital print t-shirts…and the ‘new’ sweatpants

A bit of ‘nautical’ inspiration here, check out the brushed viscose sweater, and the fantastic denim!

My favourite pieces on the day…

I can’t believe that this is PU!?

Contrast sole Desert boot

New Look or Tiger of Sweden?

Look at the colour of this fabulous mac!

That tote bag! ,those slip on tassel loafers! ,those leather double Monk shoes!…aaaarrrggghhhh!

I pretty much got blown away by the whole event and more so the amazing product.
On what I’ve seen, New Look Menswear will give everyone a run for their money!

Oh, and to top it all off, they’ve got Billy Huxley to model it all for them!…oh how they’ve progressed!

I’ll finish off by firstly thanking New Look for their hospitality and the chance to view AW14, but also to say that you deserve massive kudos for what is probably the best collection you have ever produced!

Until next time…